How to use TikTok and Snapchat to Promote Your Business in 2022

Boosting your business and understanding the application of social media are two things that go hand in hand today. With multiple platforms available, a brand or business owner simply needs to be able to match your internal SWOT (Strengths, Weakness, Opportunities and Threats) to the right social media platform then, create content that drive engagement and boost brand awareness. Today we’re looking at TikTok and Snapchat.

First up, TikTok. TikTok specializes in short-form video content and the stats are amazing. First you have a potential market of over 2 billion people – (the number of times the app has been downloaded). There is also great crossover exposure to YouTube’s over 2.3 billion users as “TikTok” and “Tik Tok” are the third most popular search keywords on YouTube. When we delve into the stats here in the United States, we see user statistics displaying a preference for the young-aged audience with 48% of users between – 18-29 years old.

Onto Snapchat. Snapchat has commonalities with TikTok in terms of the type of users the app appeals to – Gen Z, as 82% of Snapchat’s users are 34 or younger. The overall implication being that you must appeal to a younger demographic when using these platforms. A more poignant statistic is the fact that within the United States in 2019, Snapchat reached the largest chunk of the Gen Z population; more than Facebook and Instagram combined. Snapchat also seems to have some elitist stats as 29% of all users within the US have some level of college education. So, this demographic is young, educated and most importantly, 46% of users within the US use their Snapchat several times a day. This makes Snapchat 3^rd only behind Facebook and Instagram in terms of multiple usage in a day, analytics. Utilizing Snapchat or TikTok for business as a part of your marketing strategy can build a foundation that leads to long-term success.

Types of Video on Tiktok & Snapchat

There are some types of videos that you can create as a business on these platforms:

1. Story Videos: These are very good when creating story ads or making generic posts. They have a wider reach than the posts that happen on your timeline. They can either be made as a single clip or you can split them over multiple clips. One advantage is that you link a user from this video to another content piece and when you use it for ads, you could take them directly to your website or store. This is a native feature to Snapchat, but a similar process exists in Tiktok when making a feed regular video.
2. Brand Takeover Videos: These are 60-second videos that can reach a larger audience because they would have premium placement. This video starts playing once a user opens their app. It is available on TikTok. This video type ensures that you can take advantage of first impressions and engage a new audience in the quickest time possible.
3. Feed Videos: These are the regular videos that you post every day, and you can also promote these types of videos to your followers. They are not intrusive but allow your business to establish consistency in the mind of those who know your business. It also allows those searching for information about your business to learn about you.

Difference Between TikTok & Snapchat

Now on to a few key factors that separate both platforms:

1. Hashtags: Except your own custom or branded hashtags, do some research and learn what's trending before you make a move to include it. Hashtags that made your video circulate on TikTok might not necessarily produce a similar effect on Snapchat.
2. Music: Audio is a centerpiece on TikTok and requires as much research as the hashtags to develop a strong advertising strategy. They key here is to use some trial and error to discover which audios work and don't be afraid to repeat ones that work. Similar to hashtags, any audio used on TikTok may not produce a similar effect on Snapchat.
3. Fonts and Other On-Video Elements: On each platform, there are fonts, emojis, and watermarks that are native. If you have a trending video and export it out of a platform to use it on another, you may get results but not necessarily maximize your returns when compared to using native elements on each app. Snapchat for instance has released a new Spotlight feature. If you export an existing TikTok video and try to submit it to Spotlight, there is a good chance your video would get struck down. To mitigate some of these issues, go into your TikTok business account, find the url or link to the tiktok you want to share on another platform, then use a program such as Snaptik to download it without the watermark.

When in doubt, follow this simple to-do list when posting to these social media platforms:

• Have a Creative Content campaign ready to go (with fresh topics and ideas for future content).
• Have an Audio Strategy (Voiceover, platform audio, custom music etc.).
• Have the tools to shoot horizontal and vertical (whether that be a smartphone or professional camera).
• Know your hashtags inside and out.
• Incorporate platform native elements from emojis to different fonts.

Need curated original TikTok or Snapchat content? Tri-Toy is here to help!

Tri-Toy Productions is a full service video production company based in Westchester, NY which offers a dedicated production team, ready to produce video content for your brand.

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