Your Mobile App Needs Video Content

Your Mobile App Needs Video Content and You Need Tri-Toy

Have you created an app for a product, service or maybe even a fun game? Are you ready to create video content that helps promote that app and connects with users? If your answer is yes, then keep reading!

Let’s face it, in 2020 it is imperative that your app use video to promote, explain and engage users if you intend to have high sales conversions and gain considerable traction with ease. This is because 64 – 85% of users are more likely to go from curious user to customer when they view a video on your app or any digital platform. It is also good to note that 70% of mobile traffic comes from video content.

People using your app want to feel engaged from the word - Go. So yes, stunning photos and graphics may be worth a thousand words but a two-minute explainer video is worth 1.8 million words to be exact. Videos are powerful because they stick to memory faster and last longer. As of 2018, the human attention span is now 8 seconds. 8 seconds!  Successful apps use video to enhance experiences and increase engagement and sales. Developers want a ROI, and users are looking for more enriching experiences in mobile apps and want an easy and seamless experience. 

Video creates a more interactive and engaging space for the user regardless of the need your app fulfills. Don’t just tell people about the app...show them!

Whether it's fitness, social, sports, workflow management, products or games, people want content that compliments an existing brand, enhances user interactions, functionality and strengthens an existing relationship to the brand. 

Remember you have 8 seconds and you need to make it count.

There are so many ways to create powerful video content for your app. Videos for applications can be utilized in many ways, here are just a few:

1. Create demos to increase the hype surrounding your app! Produce video content for your app website, the app stores (Android/iOS) and social media! Get people talking!

2. Once your app is downloaded, create welcome, how-to, announcements, new features and customer support videos.  Just to name a few.  Show the user advantages provided by the app over your competition.

3. Encourage engagement through the creation of on-demand premium video content. Videos are versatile. They are social, interactive, time saving, increase user retention and create trust with the brand.

The quality of these videos cannot be over-emphasized enough, and this is where Tri-Toy comes in. Let us help you create content! Years of experience along with diverse creative team, allows us to produce content for those who want a one-time video or bulk content. Contact us today and let’s have a conversation!


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