Cinemagraphs: The Moving Picture Trend To Keep An Eye On

Cinemagraphs: The Moving Picture Trend To Keep An Eye On

In 2019, creating visually engaging high quality content for your audience is essential to the success of your business. The amount of online video content consumed on a monthly basis is growing exponentially and shows no signs of slowing down. A fun, fresh concept to take note of are cinemagraphs which are apart of the latest trends in online video promotion. Creativity is key when interacting with and attracting an audience and this unique ‘moving picture’ trend has consumers and businesses alike taking notice.

What are cinemagraphs?

To explain what are cinemagraphs in the simplest of terms, cinemagraphs are what happens when you mix the best of photography and video. A cinemagraph is a picture with moving elements. It is an animation that employees minor but very emphatic repeated movements that make pieces of the still art or photograph come alive. It could simply be the looping movement of bubbles floating in the air, or the pages of a book turning in an otherwise still photo. Perhaps a single drop of color paint moving across an art canvas or a blade of grass in motion when everything else is still. These are samples of cinemagraphs.

Brands like Coca Cola, General Electric, Chanel and many more have been employing the use of cinemagraphs for some time to gain people's attention around the world. They key is to be creative; leave a memorable impression without breaking the bank. These brands create a path of deeper engagement for their audience when they employ cinemagraphs, and so can you. Everyone is looking for something different, something that stands out; a reason to follow you. Cinemagraphs are effective motion effect tools in your social media marketing arsenal!

Business Value of a Cinemagraph

1. Cost Effective Video Alternative: Effective videos take a great deal of time and financial investment to create. They are essential for your overall marketing/advertising campaign, whether animation or live action if you want to be successful. Using Cinemagraphs can highlight the value of your brand, take less time to design, edit and promote at a fraction of the cost while packing an effective messaging punch!

2.  Engagement and Flexible Innovation: Cinemagraphs are generating 5.6 times more click through rates than still images. So, be innovative, tell a story in a fun efficient way! Connect with and engage an audience. Cinemagraphs are small and offer creative flexibility allowing you to share, embed and load instantly across social media platforms, email and websites because of their small size! This ensures you fresh, impactful content regularly for your brand.

Disadvantages of a Cinemagraph

1. Little Room for Details: If a picture is worth a thousand words, a cinemagraph is worth more but a lot of creativity is needed to shrink all that information into a moving image. Your message cannot be conveyed using cinemagraphs alone, but it can enhance and offer value to your existing brand campaign. Cinemagraphs are a great ‘moving image’ addition for smaller budgets but should not be a replacement.

2. YouTube: YouTube is the #1 website and go-to platform for watching video content. While cinemagraphs are effective for branding engagement when used through social media platforms, Youtube, does not support cinemagraphs and would not be an effective marketing solution if your target  audience is on YouTube.

Cinemagraphs add value to and enhance existing marketing campaigns, amplifying your social media impact. Cinemagraphs are great for smaller budgets looking to make a big impact and can be used independently of larger campaigns to convey and promote brand messaging as a way to connect and engage a new or existing audience. 

Let's discuss how to make cinemagraphs work for your brand!
Tri-Toy Productions is a full service video production company based in Westchester, NY which offers a dedicated production team, ready to produce video content for your brand.


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