The power of video is undoubtedly strong and can draw clients to get the type of exposure that you need as a brand. Quality sound is equally as important as the visual elements of your video. Even though about 85% of videos on Facebook are watched without the sound turned on, due to the use of written narrations and animations to be able to convey the content, you want the individual consuming content to feel at home if they turn up the volume.
For clear, concise quality vocals to be achieved, you need a string of resources that include voice talent, well written copy, recording booth, and of course a producer to manage and direct the talent. Once the vocal tracks are laid down, we shift gears and begin the post-production process. We begin to fine tune the tracks and incorporate them into your video(s). These resources ensure that the information and message is conveyed to your audience flawlessly.
The advantages of using professional voiceovers in your videos
- Once you have someone’s attention and they have expressed interest, a person generally wants to “hear” more. Keyword is “Hear”.
- An emotional connection with your current and potential audience is possible with a talented, trained and professional voice. The voice simply carries the message of your brand. These are things unachievable by onscreen text alone. There is simply no comparison.
- Story-telling has an unyielding power in video that has been successful and is the most popular type of video employed when creating content.
- Adding a human element to any brand goes a long way when you are gunning for high effectiveness in the reach of your brand. When successful videos were studied, there was a 67% success rate for those that emphasized the human connection when compared to graphics and animations alone. Voiceover is a contributing factor to that connection.
At Tri-Toy, we integrate voiceover into the video content we produce for our clients when appropriate. We have a sound booth available on-site to do voice recording as part of our post-production services.
We offer in-house voiceover talent, provided by our very own Stacy Credidio, who heads up our post-production services. Stacy helps our clients with these add-ons as well as all facets of post-production.
The use of a VO booth helps to optimize the quality of the audio we capture providing the crisp, professional sound. The booth is a controlled environment. The booth allows for playback of video content so that talent can follow along with the script. Although the need for VO and a recording booth is not always necessary or practical because of the type of project, a booth can simplify the voice recording process, unlike being in a production studio where multiple factors come in to play. We are happy to discuss if VO is right for your next project!
We should note that a piece of equipment is only as good as the person using it. This is where Stacy comes in. She not only contributes her voice talent, but she brings 20 years’ experience, specializing in post-production in the television industry to your project. If this female voice is not the right fit for your project, not to worry, we have a group of talented male/female VO artists that Stacy works with to give you amazing results!
Rest assured the team at TTP, will meet and exceed expectations for your next project! Email us if you are interested in listening to Stacy's reel or have questions about our post production services!
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