Why video marketing is essential to the success of your business
Video marketing is simply the infusion and utilization of video into a marketing campaign. Any company that hopes to be relevant and remain competitive in their industries, will need to implement video content into their marketing plan arsenal if they wish to be successful in attracting clients, selling a service or product, gaining a fan base or sharing a message with their audience or employees.
How do you achieve this? Tell your audience a story; a visual story!
Our brains are far more engaged by storytelling than by reading a bunch of data. We remember stories more easily because our brain makes little distinction between an experience that is happening in real time vs one that we read about, creating a personal connection. Additionally, the use of visual cues adds a component to storytelling that text cannot: speed! The human eye is capable of processing images at rapid speed; in as little as 13 milliseconds to be exact, sending electric impulses of information to the brain 60,000 times faster than textual information. This means you’ll paint a picture for your audience much faster with an actual picture.
Marketing research predicts that more than 80% of all web content will consist of video by 2019. Video marketing combined with the internet gives you global reach with mobile video consumption growing by 100% every year according to YouTube. At the end of 2017, there were over 4 billion users on the internet worldwide and a third of that time was spent watching video content. As a business, developing a visual marketing strategy will help increase your overall bottom line. The more traditional approach of marketing using email and newsletters, though they have their place are not as effective as they once were with only 46% of online users preferring email newsletter-style content from brands and businesses that they support when compared to 54% preferring video. Of these percentages – only 18% claim retaining memorable written content while 43% easily remember video content.
Of course you can have the best of both worlds by embedding a video into your email newsletter as it boosts the click-through rates by 200-300%. As video content consumption continues to grow across the globe, it is important to note that with the advent of 87% of online marketers now using videos in their marketing strategies and campaigns, there is work to do in dolling out a quality video that appeals to both new and existing clients. In todays over saturated online market, consumers may prefer video content but have very short attention spans for analyzing the message you are trying to convey. You have to get to the point quickly and effectively because 1/5 of consumers will click away from your video within the first 10 seconds. This is where Tri-Toy Productions comes in. Tri-Toy has the experience, knowledge of the latest trends and tools available, to help you deliver the content that you need to capture the attention of prospective clients and help deepen your relationship with existing clients. This will help ensure that you take advantage of the 92% of people who share the mobile videos that they consume.
Don’t focus on the sale. Focus on creating a long-term relationship, with current clients and prospective ones. A long-term customer is more valuable than a onetime sale and more cost effective for your business. Convince people to trust your brand first, then they will make the financial investment. Not every person who clicks on your content will become a paying client/customer, whether they’ve already done business with you or not. However, two things will come from creating video content, the first is maintaining a connection with your audience so you are not forgotten. The second is providing an opportunity for your content to be shared with a wider audience and further reaching new potential clients. Therefore, the use of hashtags, metatags and keywords are vital to propelling your ranking on search engines. Use relevant, unique and well researched titles, hashtags, keywords and html tags. Research by Advanced Web Ranking shows us that 67% of all search engine clicks end within the first 5 page results. The keywords and video descriptions you use are as significant as the quality of the videos themselves. Now that we have a better understanding of the importance of video marketing for your brand and business, let’s look more closely at some types of videos you should consider adding to your marketing campaign.
There is a high volume of visual learners on the internet, so while you want to keep the content interesting, you should remember to keep it informative. Compelling video creates interaction from your audience and a return on investment. Some types of videos to consider creating are:
Customer Testimonials: These are testimonials by customers who have used your products or services. Never underestimate the value of a customer testimonial. They are the proof of the workability and the quality of your campaign or message. They are said to be the more effective form of conviction when marketing online. Some corporations have seen these reviewers become the “evangelists” of their brand.
Brand Films: A little story about your brand’s past, present and future projections is one type of video to consider. This is better than writing an ‘about us’ and definitely conveys your message far more quickly than the written word, since it is estimated that 60 seconds of video content is equal to 1.8 million words – NO ONE has the time to read an article that long!
How to Videos: This type of video helps your target audience become acquainted with your brand, product or service.
Sales/Training Videos: This is a great way to connect with your company team. Who wants to sit through a boring speech and slideshow given by the boss or department manager about numbers, goals and expectations. Provide an interactive experience that is sure to inform, engage and energize the team! The more motivated the team, the more successful the company! These types of videos have found success within pharmaceutical/medical companies.
360° Experience Videos: This is a great way to give your audience a deeper immersive experience. People can go behind-the-scenes, feel connected to an event or location and can see firsthand how a product or service may work for them. This type of video works great for Real Estate videos!
Other types include: Video Emails, Vlogs, Webinars, social media videos, interviews, animation and more…
Contact Tri-Toy Productions about creating and incorporating video content into your marketing campaign. We look forward to helping you take your team and your business to the next level.
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